VP of Marketing-Healthcare
The Vice President of Marketing will play a pivotal role in driving the growth and success of our client by leading and executing the marketing strategy for the organization. This executive level position demands an experienced professional with a deep understanding of the healthcare, post-acute, behavioral and analytics industry, a proven record of senior marketing leadership, and the ability to forge strong internal relationships and within the healthcare industry.
Candidate Profile:
▪ 15-20+ years of sales leadership within the Specific Healthcare, Behavioral healthcare industry selling RCM services; professional services and analytics.
▪ Behavioral Healthcare segment leadership experience.
▪ Proven success in marketing leadership roles with a track record of meeting and or exceeding aggressive goals within a 50M plus revenue growth company. (Private Equity backed organization experience desirable)
▪ Strong understanding and experience of behavioral health consulting services and outsourcing solutions.
▪ Exceptional communication, negotiation, and presentation skills.
▪ Experience with CRM system, Salesforce
And Pardot
Role Expectations:
Marketing Strategy and Leadership
· Develop and execute a comprehensive marketing strategy for all products ; Post Acute, Behavioral health services, professional services, analytics service and product. Provide visionary leadership to the marketing team, set clear objectives and targets, and ensure alignment with organizational goals.
· Drive a culture of excellence, accountability, and continuous improvement within the Marketing department.
· Continue to build and develop strategies and execute on brand awareness.
· Develop and execute on broad aggressive social media campaign and presence.
Market Analysis and Planning
• Stay informed about trends, competitive landscape, and regulatory changes within the post-acute and behavioral health care industry.
• Identify and evaluate market opportunities, develop pricing strategies, and adapt lead generation tactics accordingly.
• Collaborate with cross functional teams to refine offering and ensure they meet customer needs.
Business Development and Relationship Management
• Cultivate and maintain strong relationships with key clients, partners, and industry stakeholders.
• Lead efforts to expand market share in the post-acute and behavioral healthcare sector through strategic partnerships and new market penetration.
• Drive participation in industry conferences, events, and networking activities to promote and identify potential business opportunities.
Sales Team Management
• Recruit, train, and mentor a high performing sales team.
• Set clear performance metrics and KPI's, evaluate team members, and provide constructive feedback.
• Foster a collaborative and motivated sales culture that drives results.