Director, Strategic Accounts
Description
Our client is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans.
Job Summary:
Our client is seeking a Director, Strategic Accounts to sell omnichannel marketing solutions to health plan prospects and existing health plan clients. The sales director will have a strong understanding of the sales process and excel at generating leads, building relationships, and driving revenue. The ideal candidate will be a quick learner who has strong negotiating skills and an ability to showcase our offerings in a compelling way. In addition, meaningful experience with member acquisition and/or retention marketing for health plans is strongly preferred.
Responsibilities:
Prospect and Identify Opportunities: Identify and target potential customers through proactive research and lead generation techniques. Develop a deep understanding of the target market and create a robust pipeline of potential clients.
Engage and Qualify Leads: Initiate contact with leads through various channels, including cold calling, email outreach, social media, and networking. Qualify leads based on their needs, budget, and purchasing authority.
Build Relationships: Establish and maintain strong relationships with prospects to gain their trust and confidence. Understand their pain points, challenges, and objectives to tailor sales strategies accordingly.
Sales Presentations: Conduct compelling and persuasive presentations and product demonstrations to educate potential clients about our products or services, emphasizing their value and benefits.
Negotiation and Closing: Skillfully negotiate contract terms and pricing to secure profitable deals. Close sales and consistently meet or exceed sales quotas.
Market Insights: Stay up-to-date with industry trends, competitor offerings, and market conditions to adapt sales strategies and maintain a competitive edge.
Reporting and Documentation: Maintain accurate records of all sales activities, including lead generation, communications, and sales outcomes.
Develop the strategies needed to help clients make informed decisions through a consultative sales approach
Utilize Forecasting and business analytical skills to take advantage of opportunities and to expand relationships
Build relationships with agency and brand decision makers alike
Work closely with internal teams to identify key strategies to maximize impact of clients’ campaigns
Work closely with Sales Planning group to ensure advertising campaigns performance metrics
Meeting quarterly and annual sales goals and change sales into revenue
Requirements:
Bachelor’s degree or equivalent experience required
3-5 years advertising sales experience
Ability to multi-task in a fast-paced environment
Ability to be responsible and results driven
Solid communication skills
Excellent organization and documentation skills (MS Word, Excel, PowerPoint, Salesforce)
Experience with within health plan marketing marketing strongly desired, either from the agency side or internal; focus on member acquisition marketing preferred but retention marketing may be relevant
Experience in marketing-related creative process
Extensive client deal-making experience and a desire to aggressively “hunt” and develop new business
Excels in an entrepreneurial sales environment with only moderate supervision. Can handle the complexities of managing a territory with support teams.
Effectively blends the need to be a brand champion, a data expert, and a client consultant in order to maximize territory sales
Excellent written and verbal skills, professional demeanor, strong work ethic, and enjoys working on a team