Product Marketing Manager
Role
Our client is looking for a B2B marketing expert to help position them as a differentiated Digital Therapeutics provider in the Enterprise Wellness space.
Goals
Increase B2B Account Penetration across three key industry players:
a. Employers
b. Brokers
c. Insurance ProvidersEnable Enterprise Deals by supporting the sales engine through market research, intelligence, and targeted marketing promotions.
Responsibilities
External Partnership and Sales Support:
Establish our client’s brand in 3 key spaces: Employee Benefits, Insurance Brokers, and Insurance providers.
Support the Sales Engine by developing Market Intelligence through primary research and industry intelligence tools.
Support the Sales Engine by creating Market messaging and Collateral that resonates with their target audience, and communicates differentiation, solution-orientation, and thought leadership
Target CEO, CXO, HR, and benefit leaderships in self-insured employers and fully insured employers in Demand gen and Sales reach out campaigns
Supports our client’s event creation and participation strategy in key target markets.
Partner closely with Sales and Customer Success to ensure consistency of message across various touch-points
Articulate our client’s differentiators and value prop in general, and when appropriate, on employer-specific opportunities
Internal Partnerships:
Partner closely with Sales and Customer Success to ensure consistency of message across various touch-points
Collaborate with analytics, product and marketing teams to create and update educational material for the consulting community
Work closely with Business Development, SDR, and Customer Care teams to share information from the consulting community and support the establishment of relationships in each region
Inform future roadmap and product packaging based on input from the consulting community
Identify opportunities for efficiency with the management of regional benefits advisory firms/brokers
Maintain CRM reporting reflects the value and nature of consultant relationships for reporting
Requirements
Excellent written and verbal communications skills - this skill is key to operating in United States B2B insurance markets
3+ years’ experience in the healthcare industry preferably in benefits consulting, corporate customer-facing roles, or Saas Pre-Sales/Marketing
You have previously worked in an early-stage venture-funded company and you know how to navigate and be successful in a startup environment
Experience with 360-degree marketing campaigns, sales support, and pre-sales
Proven track record of ramping up partnerships and revenue opportunities in high growth venture-funded companies
Experience leading meetings and developing content and collaterals for broad circulation
Excellent written and verbal communications skills
Track record of success forging productive relationships within the healthcare consulting community
Bachelor's degree required, MBA degree preferred